ai social media analytics

Leveraging social insights and technology to meet changing consumer behaviours — Photo by Walls.io on Pexels

Predicting Trends Isn't What Consumer Tech Brands Assert

Consumer tech brands often overstate their ability to forecast trends; real predictive power comes from AI-driven social insight, not marketing hype. By tapping real-time sentiment and supply-chain signals, brands turn fleeting buzz into sustainable margins. 71% of consumer tech brands claim they can predict trends, but most miss the mark